Summer travel isn’t as easy as it used to be for airlines

Making money in the summer is not as easy as it used to be for airlines.

Airlines have drawn down their schedules in August for a variety of reasons. Some travelers are opting to fly earlier, in June or even May, as schools let out sooner than they used to. Demand for flights to Europe has also been moving from the sweltering, crowded summer to the fall, airline executives have said, especially for travelers with more flexibility, like retirees.

Carriers still make the bulk of their money in the second and third quarters. But as travel demand has shifted, and in some cases customers have become altogether unpredictable, making the third quarter less of a shoo-in moneymaker for airlines.

Carriers that bet on a blockbuster year were left disappointed earlier in 2025 when consumers weighed President Donald Trump‘s on-again, off-again tariffs and economic uncertainty. To attract more customers, many airlines slashed prices, even for flights in the summer peaks in late June and July.

Demand has improved, airline executives said on earnings calls in recent months, but carriers including Delta, American, United and Southwest last month lowered their 2025 profit forecasts compared with their sunnier outlooks at the start of the year.

Further complicating matters, some travelers have been also waiting until the last minute to book flights.

“It really was, I would say, middle of May, when we started seeing Memorial Day bookings pick up,” JetBlue Airways President Marty St. George told investors last month. “We had a fantastic Memorial Day, much better than forecast, and that really carried into June. But it does have the feeling of people just waited a long time to make the final decisions.” 

“Schools are going back earlier and earlier but what you also see is schools are getting out earlier and earlier,”  Brian Znotins, American Airlines‘ vice president of network planning and schedule, told CNBC.

Public schools in Dallas and Fort Worth, Texas, returned on Aug. 5, and Atlanta public schools resumed Aug. 4. In 2023, more than half of the country’s public school students went back to classrooms by mid-August, according to the Pew Research Center.

Southwest, with its Texas roots, ended its summer schedule on Aug. 5 this year, compared with Aug. 15 in 2023. American, for its part, is shifting some peak flying next year.

“We’re moving our whole summer schedule change to the week before Memorial Day,” Znotins said. “That’s just in response to schools letting out in the spring.” Those plans include additions of a host of long-haul international flights.

“We are a year-round airline,” he continued. Znotins said the carrier has to not just make sure there are enough seats for peak periods, but know when to cut back in lighter quarters, like the first three months of the year.

“For a network planner, the harder schedules to build are the ones where there’s lower demand because you can’t just count on demand coming to your flights,” Znotins said. “When demand is lower, you need to find ways to attract customers to your flights with a good quality schedule and product changes.”

American said its schedule by seats in August was on par with July in 2019, but that this year it was 6% lower in August from July.

American forecast last month it could lose an adjusted 10 cents to 60 cents a share in the third quarter, below what analysts are expecting. CEO Robert Isom said on an earnings call that “July has been tough,” though the carrier says trends have improved.

The capacity cuts, coupled with more encouraging booking patterns…