Ford sales jump 14% in second quarter, exceeding forecast

Ford sales rose 14.2% during the second quarter over the year-earlier period, about 10 times the estimated 1.4% industry increase, the automaker said Tuesday.

New vehicle sales for the second quarter totaled 612,095, led in part by gains in its F-Series trucks and “electrified” vehicles, which includes hybrids and EVs.

F-Series trucks saw their best second quarter since 2019, climbing 11.5% to 222,459. New pickup sales overall totaled 288,564 for the quarter, Ford said.

Sales of Ford electrified vehicles totaled 82,886 during the second quarter, up 6.6% from 2024. But of those “electrified” vehicles, pure EVs saw a 31.4% drop, while hybrids were up 23.5%.

For the first half of the year, Ford sold a record 156,509 EVs and hybrids, up 14.7% from the same time last year.

Auto industry forecasters Cox Automotive and Edmunds forecasted new vehicle sales would increase 1.7% and 2%, respectively, for the second quarter from the year-earlier period. They cited a strong market in April and early May as driving the increases, while June sales were expected to be softer.

Earlier this year, President Donald Trump implemented 25% tariffs on imported vehicles and many auto parts imported into the U.S. The levies initially pulled forward demand from price-conscious buyers, but analysts expect that increase in demand to fade if higher prices take hold. 

South Korean automakers Kia and Hyundai both reported their best-ever first-half sales results on Tuesday, up 8% and 10% from a year ago, respectively.