Should you switch out of the Wall Street danger zone and into… The land of
In just a few months, the emerging markets of Asia, Europe and Latin America have undergone a radical change of image – from danger zone to land of opportunity.
At a moment when portfolio diversification has become more vital than ever, this shift in perception is another trend that could be costly to ignore if you are a British investor.
Wall Street investors, fearful of the damage that Donald Trump’s tariffs could inflict on the American economy, are looking for territories where the President’s policies may have less impact. Emerging markets appear to provide a solution, offering bargain shares and other advantages.
Patricia Ribeiro, of American Century Investments, says: ‘Long-term structural growth in emerging market nations should continue to be fuelled by favourable demographic trends, such as younger populations and rapid urbanisation – and by reforms to policy and regulations.’
And Kamil Dimmich, of the emerging market specialist North of South Capital, warns ‘the direction is set for more protectionism’.
His caution comes ahead of Wednesday’s deadline for tariff negotiations, after which Trump may reimpose double-digit levies on some countries’ imports to America.

Growth: Mexican president Claudia Sheinbaum and, behind, Dubai’s mighty skyscrapers
But whatever unfolds on the day, emerging market fans such as Bank of America and JP Morgan Chase seem set to be joined by others, persuaded that there are gains to be made in advancing nations such as Argentina, Brazil, China, Hungary, India, Mexico, South Korea, Taiwan, Turkey and UAE. Owing to this optimism, the US S&P 500 index has been outpaced by the MSCI Emerging Markets Index this year (this covers 24 markets).
As Chetan Sehgal, co-manager of the £1.9billion Templeton Emerging Market trust, points out, this performance would have been even stronger if Asian markets had not been held back by tariff apprehension.
Emerging market enthusiasm is also being amplified by speculation about the future of Jerome Powell, chairman of the US Federal Reserve, whose term expires in May 2026 but who has come under increasing pressure from President Trump. This could expedite interest rate cuts, reducing the value of the dollar – and driving down the cost of borrowing in emerging markets.
Rob Burdett, of Nedgroup Investments, says: ‘What could trigger the unlocking of emerging markets’ potential for investors? One catalyst could well be the weakening of the dollar which, historically, has coincided with good times for emerging market shares.’
Some investors may still have reason to be sceptical about emerging markets. At the turn of the century, the source of growth was supposed to be the Brics (Brazil, Russia, India, China and South Africa) economies.
But only India has delivered. Russia is out in the cold and the rest have faced a struggle, although the outlook for Brazil and China is more cheerful. The Shanghai Composite index is up by 5 per cent this year, powered by China’s trade deal with the US as well as AI innovation.
But if you are keen to broaden your investment horizons, here’s what you need to know.
TRIP TO THE UNKNOWN?
Be prepared for a voyage of exploration, involving a considerable degree of hazard – and taking in unexpected stops such as Greece. This country used to be associated with economic stagnation, but is establishing itself as a dynamic force in Europe.
Most Latin American nations seem set to be subject only to 10 per cent tariffs. Nevertheless, Brazil still looks to be an unlikely investment prospect with its double-digit interest rates, high inflation and turbulent Left-wing leader Lula Da Silva.
Yet fund managers say there is the chance of the election of a more centrist government next year and Brazilian banks like Banco Bradesco, Itau Unibanco and XP are regarded as well-run institutions on which investors could take a gamble.
The Mexican bank Grupo Financiero Banorte is also considered worth backing. Mexico’s president Claudia Sheinbaum has kept a cool head in her dealings with Trump, aware of the vital importance of its US neighbour has to her country.
Getting to know these markets may be fascinating, but the research into individual shares is time-consuming and difficult.
Most investors will be better off in a fund or investment trust covering a spread of markets.
The low-charge option is Fidelity Emerging Markets, which tracks the MSCI index.
Best buy funds and trusts include Artemis SmartGARP Global Emerging Markets Equity, FSSA Global Emerging Markets, JP Morgan Emerging Markets, TT Emerging Markets Equity and Templeton Emerging Markets Investment Trust (Temit). The holdings of these funds and trusts can be found in their factsheets available online. It is worth checking these details to establish the level of risk – and whether…
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